Whisk(e)y sales have been affected by the slowdown, it has been suggested

Whisk(e)y sales have been affected by the slowdown, it has been suggested

Sales of whisk(e)y in South Korea – including Diageo and Pernod Ricard brands - have taken a hit from the country's economic slowdown, according to reports.

Industry data has revealed that sales in the six months to the end of June fell by 13.5% to 916,745 cases, Yonhap News Agency reported. One case is the equivalent of 18 bottles of 50cl of whisk(e)y, according to the figures.

The drop was due to consumers choosing “lighter and cheaper” drinks in the face of South Korea's slowing economy, according to industry observers.

Diageo saw sales of its Windsor blended Scotch brand drop by 20.4% year-on-year to 309,851 cases. Meanwhile, sales of Pernod Ricard Korea's Imperial Scotch brand fell by 20.6%. ScotchBlue, owned by South Korea's Lotte Chilsung Beverage Co, also fell, by 13.8%.

However, Lotte Chilsung's other whisk(e)y brand, Golden Blue, saw its sales more than double in the half-year, hitting 64,937 cases.

To read just-drinks' exclusive focus on Pernod's spirits footprint in Asia, click here.