US: Whisk(e)y drinkers more likely to go premium - survey
By Andy Morton | 25 January 2013
Whisk(e)y consumers in the US are three times more likely than wine drinkers to trade up to premium products for a treat, a new survey has shown.
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Whisk(e)y consumers in the US are three times more likely than wine drinkers to trade up to premium products for a treat, a new survey has shown.

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