GLOBAL: "What Brazil is for Anheuser-Busch InBev, Africa is for Heineken" - Heineken CEO
By Olly Wehring | 26 May 2011
The head of Heineken sees Africa as "the cornerstone" of the brewer's business, with strong potential across the continent for both mainstream and premium beer, he has told just-drinks in an exclusive interview.
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The head of Heineken sees Africa as "the cornerstone" of the brewer's business, with strong potential across the continent for both mainstream and premium beer, he has told just-drinks in an exclusive interview.
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