USA: Whaler's Rum Launches First Ad Campaign on BEVision
By Company Press Release | 17 August 2000
BEVision, a new in-store television network for beer, wine and spirits retailers nationwide that is wholly owned and operated by RMS Networks, has announced that Bishop Wine & Spirits will launch its first television ad campaign on BEVision. The campaign that will promote the unique features and the new packaging of the four different flavors of Whaler's Premium Hawaiian Rums is due to start November 2000 with a 30-second, custom-made, holiday spot.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
BEVision, a new in-store television network for beer, wine and spirits retailers nationwide that is wholly owned and operated by RMS Networks, has announced that Bishop Wine & Spirits will launch its first television ad campaign on BEVision. The campaign that will promote the unique features and the new packaging of the four different flavors of Whaler's Premium Hawaiian Rums is due to start November 2000 with a 30-second, custom-made, holiday spot.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
UK: Press round up - AD, Pernod & Fortune Day 11
Constellation Brands is interested in some of Allied Domecq's spirits brands, according to reports today (15 April).
UK: Press round up – AD, Pernod & Fortune - Day 10
Maxxium Worldwide could come under pressure if Pernod and Fortune's Allied Domecq bid is successful, according to press reports today (14 April).
UK: Press round up. AD, Pernod & Fortune - Day 8
It's been a quiet day on the Pernod/Allied Domecq front.
