Westons Stowford Press is being made available at the NEC venues

Westons' Stowford Press is being made available at the NEC venues

Stowford Press is set for a profile boost in the UK after brand owner Westons signed a deal with venue and event caterer Amadeus.

 

The three-year deal, announced this week, will see the cider brand being made available in bottles and draught at venues including the Barclaycard Arena and Genting Arena, both of which form part of Birmingham's NEC Group. Financial details of the tie-up were not disclosed.

 

“The partnership is a great vehicle for brand awareness of Stowford Press, with events-goers travelling both nationally and internationally to the Barclaycard Arena and Genting Arena,” said Geoff Bradman, Westons’ head of sales.

 

In January, Westons launched what it claims is the UK's first "craft" cider in a can, Caple Road.