UK: Westons Cider updates Old Rosie bottle
Click through to view the new look for Westons' Old Rosie
Westons Cider has lined up a repackage of its Old Rosie cider brand in the UK.
The privately-owned company, which also owns the Stowford Press cider brand, said earlier this week that the new look is a result of research conducted with both existing cider drinkers and real ale consumers in the country. The updated bottle was launched at the Great British Beer Festival in London this week.
“Old Rosie is a traditional cloudy cider that was named after Westons Cider’s much loved old 1921 Aveling and Porter steam roller,” said Ian Lewis, Weston's head of marketing.
“However, the personality of a cider named after a steam engine was not coming through, so we embarked on a review of the Old Rosie packaging.”
Earlier this year, Westons secured a sponsorship tie-up with the England & Wales Cricket Board for Stowford Press.
Old Rosie is available from branches of Waitrose supermarket in the UK, with an abv of 7.3% and a SRP of GBP5.37 (US$8.40) per two-litre bottle.
Sectors: Beer & cider
- Cuba-US Normalisation: Bacardi, Pernod Winners?
- Comment - The Appeal and Perils of Craft
- Review of the Year 2014 - Part IV: Spirits
- Sustainability in Wine - Part I
- Time is Right for Refresco Gerber Exit
- Belvédère to sell assets, streamline portfolio
- Belvedere vodka tie-up over new James Bond film
- Diageo ups focus on China with Mortlach roll-out
- Diageo rolls out Beckham's Haig Club to US
- Brown-Forman eyeing Scotch, Irish whisk(e)y entry?
- Global vodka insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- The IWSR Forecast Report - 2014-2019 Global Review
- Global Tequila Market 2014-2018
- just-drinks on-trend: Craft beer - fortunes and future