Stowford Press will continue its links with English cricket

Stowford Press will continue its links with English cricket

Stowford Press is to remain the official cider of England cricket for the next two years, after brand owner Westons agreed a new deal.

The Herefordshire-based firm confirmed at a media briefing in London yesterday that it has inked an extension to an initial deal agreed in 2012 with the England & Wales Cricket Board. The agreement will see Stowford Press as official cider until the end of calendar 2017. 

As part of the tie-up, the brand will be promoted in grounds at all England’s home international matches, including this summer's five-match 'Ashes' series against Australia.

Financial details of the new deal were not disclosed.

Geoff Bradman, Westons' head of sales, told just-drinks: “This is a really good fit for us. All the metrics from the last three years show it has been positive for the brand. It gives Stowford Press great national exposure and targets a key audience.” 

Last week, Westons agreed a three-year deal for Stowford Press with venue and event caterer Amadeus, covering Birmingham's NEC Group.