Westons Cider extends Stowford Press cricket tie-up
Stowford Press will continue its links with English cricket
Stowford Press is to remain the official cider of England cricket for the next two years, after brand owner Westons agreed a new deal.
The Herefordshire-based firm confirmed at a media briefing in London yesterday that it has inked an extension to an initial deal agreed in 2012 with the England & Wales Cricket Board. The agreement will see Stowford Press as official cider until the end of calendar 2017.
As part of the tie-up, the brand will be promoted in grounds at all England’s home international matches, including this summer's five-match 'Ashes' series against Australia.
Financial details of the new deal were not disclosed.
Geoff Bradman, Westons' head of sales, told just-drinks: “This is a really good fit for us. All the metrics from the last three years show it has been positive for the brand. It gives Stowford Press great national exposure and targets a key audience.”
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