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Westons is reviving cult cider brand Gold Label (GL) after acquiring the rights from Heineken

The 4% abv cider was taken out of distribution in 2010. But Geoff Bradman, Westons UK sales head, told just-drinks today (26 October) that a deal with Heineken to take the rights has been completed this week.

Financial details of the deal are not being disclosed, Bradman said.  

GL was previously only available in the on-trade in three UK counties - Herefordshire, Worcestershire and Gloucestershire - and this will remain. 

Bradman said the company is "very excited" by the prospect. "GL has been an important part of the regional culture in the three counties and we’re proud to bring it back to those that like to call it their own.”

Westons said the relaunched GL is "faithful" to the original recipe, but features new branding to give it a "contemporary twist". 

The company last week announced it had purchased World Brands Australia (WBA), a long-running distributor for Westons, based in Melbourne.