US: Wente Family Estates puts vineyards on show with label upgrade
The labels will roll out later this month
Wente Family Estates has unveiled a packaging redesign that highlights its single vineyard portfolio.
The new labels feature the name of the vineyard to help give each wine a “sense of place”, Wente said this week. For single vineyard wines, 95% of the grapes must come from that single property.
Wente's estate grown wines will also get a makeover and feature a geographical designation.
The new labels will roll out across the US at the end of this month, the company said.
"With the package upgrades, the new wine labels are immediately recognizable on store shelves and will appeal to existing fans as well as attract new ones,” the company said.
California-based Wente is celebrating its 130th anniversary this year, and claims to be the oldest continuously operated family-owned winery in the US.
Treasury Wine Estates today moved to deny speculation that it is in talks to sell its US business to Constellation Brands.
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