UK: Wells & Youngs plots advert ban appeal
UK brewer Wells & Youngs is considering appealing a ban on one of its poster ads for Courage beer.
A spokesperson for Wells & Youngs told just-drinks today (15 April) that the brewer "probably will" appeal the ban, which was announced by the Advertising Standards Authority this morning.
The poster advert for Courage beer showed a nervous man watching a woman model in a figure-hugging dress with the slogan 'Take Courage my friend'.
Three people complained to the Advertising Standards Authority (ASA) that the poster implied the beer would give the man confidence to either make negative comments about the woman's appearance or to take advantage of her.
Wells and Youngs said: "Our intention through this advertising is to portray humorous everyday occurrences which Courage drinkers can relate to.
"Every man with some life experience has been in the situation where they have been asked the infamous line: 'Does my bum look big in this?' And as every man in Britain knows, the correct response is 'No!' It is because this is universally understood that we did not put these words on the poster."
The advertising watchdog upheld the complaint and said that the poster "must not appear again in its current form".
Sectors: Beer & cider
- Interview - Bacardi global marketing boss, whisky
- Has Coca-Cola Jumped From Frying Pan to Fire?
- Constellation grapples with glass as reality bites
- Focus - Heineken's H1 Performance by Region
- just The Preview - Carlsberg's Q2 & H1
- Diageo doubles intake for spirits start-ups scheme
- Second senior exec to depart Bacardi
- Diageo appoints head for Asia marketing unit
- Bacardi sees North America president step down
- Constellation recalls Corona over glass threat