UK: Wells & Young's Mongoose bites Cobra
By Larry Nelson | 5 July 2010
In what can easily be termed 'cheeky' marketing, British brewer Wells & Young's is launching Mongoose, a premium lager the firm says is more like original Cobra lager than Cobra is itself today, Brewers' Guardian reports today (5 July).
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In what can easily be termed 'cheeky' marketing, British brewer Wells & Young's is launching Mongoose, a premium lager the firm says is more like original Cobra lager than Cobra is itself today, Brewers' Guardian reports today (5 July).
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