UK: Wells & Young’s keeps Red Stripe brewing
Wells & Young's will continue to brew Red Stripe in the UK for Diageo
UK brewer Wells & Young’s will continue to produce the Red Stripe lager brand in the country, despite Diageo taking over the marketing and distribution of its brand from 1 August.
Wells & Young’s learnt in October last year that it would lose the licensing rights for Red Stripe after 30 years of handling the lager in the UK. But Diageo, which said at the time that it would take Red Stripe back in house, has confirmed that Wells & Young’s will continue to brew and package the beer.
A Diageo spokesperson said: “Staying with Wells & Young’s for brewing and packaging of Red Stripe will provide us with great continuity of supply in the UK of the current Red Stripe SKUs.”
Nigel McNally, Wells & Young’s managing director, said the decision “makes sense”. He added: “We’ve brewed and marketed the beer in Great Britain for many years and in that time have grown Red Stripe to become one of the most popular premium lagers in the UK.”
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