Wells & Youngs has created the new role to boost the profile of its "diverse" portfolio

Wells & Young's has created the new role to boost the profile of its "diverse" portfolio

Wells & Young's has appointed a director of brands - a newly-created post at the UK brewer.

Phil Toms, currently marketing controller at Nestle Cereals, will take on the new role in November, the Bedford-based brewer said yesterday (24 July). The role has been created to "ensure each beer has a defined plan to meet customer expectations by driving footfall and increasing profit through a strong connection with its target consumers", the company said. 

Toms, who also runs a web-based wedding messaging business, will report in to commerical director David Revell. 

"Phil has a proven track record in developing brand performance at Nestlè Cereals... this will be invaluable as he shapes our strategy to build on the individual strengths of a diverse portfolio," said Revell.