WeightWatchers is promoting its soft drinks range in the new year

WeightWatchers is promoting its soft drinks range in the new year

WeightWatchers has revealed details of a UK marketing push for its soft drinks range, on top of a wider multi-media campaign for the company.

The group's soft drinks range, which is produced by Nichols in the UK, is being flagged up by point-of-sale material in WH Smith Travel outlets, and branded dump bins in selected Tesco, Costcutter, 99p and Poundworld stores. The range also features in Weight Watchers' consumer magazine this month. 

The wider WeightWatchers brand is also being advertised through a new UK TV, radio and print campaign. 

Total spend on the campaign was not disclosed. 

“There has been a rise in consumers looking for great tasting low-calorie fruit drink alternatives to water to drink ‘on the go’, therefore trusted brands like WeightWatchers provide a great choice for retailers,” said brand manager Nina Uttley. 

Nichols was awarded exlcusive rights to produce Weight Watchers' soft drinks range in 2011. Flavours in the range include Brazilian Orange, Mango & Watermelon and Blackberry & Apple.