DENMARK: Carlsberg admits: We should ‘Hof’ listened

By just-drinks.com editorial team | 13 February 2008

Carlsberg has admitted that "not listening to the consumer" is at the root of its decision to pull the Hof beer brand from the off-trade in Denmark.

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Carlsberg has admitted that "not listening to the consumer" is at the root of its decision to pull the Hof beer brand from the off-trade in Denmark.

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