COMMENT: Watering down the value of whisky
By Datamonitor | 17 November 2003
Diageo is still defending its plan to market Cardhu blended whisky as a 'pure malt', with all the trappings of a single malt. The Scotch whisky industry is up in arms over the issue, which threatens to destroy the added value upon which the whole single malt market rests.
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Diageo is still defending its plan to market Cardhu blended whisky as a 'pure malt', with all the trappings of a single malt. The Scotch whisky industry is up in arms over the issue, which threatens to destroy the added value upon which the whole single malt market rests.
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