RESEARCH: Water drives French soft drink growth
French consumers are drinking almost 40% more packaged water per consumer than drinkers across the rest of Western Europe, according to research from the beverage analyst Canadean. The soft drinks market has been growing steadily in France with consumption increasing in every year since 1993 and by a total of almost 30% in the same period, the reports says. But packaged water is the overwhelming favourite. Indeed increasing concerns about both the taste and quality of tap water have resulted in low price spring water enjoying high "secondary" use in cooking and the making of hot beverages.
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