UK: Watchdog sharpens teeth over drinks marketing

By just-drinks.com editorial team | 17 September 2002

The drinks industry's own watchdog, The Portman Group, has unveiled a clampdown on what it sees as irresponsible promotions, sponsorship deals, websites and branded merchandise by alcohol producers as fears over underage drinking continue to increase. The Group has revised its Code of Practice on marketing standards to combat under-age drinking and alcohol misuse.

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The drinks industry's own watchdog, The Portman Group, has unveiled a clampdown on what it sees as irresponsible promotions, sponsorship deals, websites and branded merchandise by alcohol producers as fears over underage drinking continue to increase. The Group has revised its Code of Practice on marketing standards to combat under-age drinking and alcohol misuse.

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