Warnsteiner has secured a deal to sponsor the European Golf Tour

Warnsteiner has secured a deal to sponsor the European Golf Tour

Warsteiner Group's namesake German beer has been named official supplier to The European Tour for golf.

As part of the deal, announced yesterday (22 March), Warsteiner will be served at all official European Tour receptions and functions throughout the 2012 season. Warsteiner will promote its sponsorship through on-pack advertising, in PR, in on- and off-trade promotions and in television and print advertising.

On-pack promotions will offer consumers an opportunity to win tickets to European Tour events.

Financial details behind the tie-up were not disclosed.

The deal also includes a series of regional event sponsorships, including the Sicilian Open at the end of March, the BMW PGA Championship in the UK in May, and the KLM Open at Hilversum in the Netherlands in September.

"We are very pleased to announce this latest partnership for the brand," said Warsteiner International marketing director Ulrich Kunert. "We have a long history of international sponsorships and partnerships in the sporting world and this latest collaboration will build on that association."