Warsteiner has chosen Thwaites as its sole UK distributor

Warsteiner has chosen Thwaites as its sole UK distributor

Warsteiner Group has consolidated its distribution in the UK, selecting Thwaites to handle its on- and off-trade presence nation-wide.

The German brewer said earlier today (4 September) that Thwaites, which previously only distributed Warsteiner's namesake brand in the on-trade in the north-west of the country, has signed a “long-term” agreement covering the whole of the UK. Thwaites replaces two “partners”, Warsteiner confirmed to just-drinks.

“We felt that (our UK distribution) was too fragmented, so decided to appoint Thwaites to undertake on- and off-trade distribution across the entire UK territory,” said Catharina Cramer, managing partner of Warsteiner. “We … are happy to have another family-run company as an additional international partner at our side.”

The change will take effect from 1 October.

Earlier this year, Warsteiner extended its sponsorship of the PGA European Tour golf tournaments for a second year.

Expert analysis

UK Beer Market Insights 2013

UK Beer Market Insights 2013

The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing....read more