German brewer Warsteiner is strengthening its US sales and marketing team in an effort to boost its brand presence in the country. 

The privately-held family firm is on the hunt for a marketing VP, a newly-created role, for its US unit. Meanwhile, Steve Montano has been promoted from sales VP Eastern Division to sales VP, responsible for the entire US.

Montano replaces Steve Eilers, former president of Warsteiner's US unit. Warsteiner said Eiliers “recently left the company”, without giving a reason.

Eilers joined Warsteiner in July 2012 from Crown Imports.

Montano, who has previously worked for Miller Brewing Co and Anheuser-Busch, will oversee the Warsteiner's US sales team and is charged with “expanding distribution and increasing market share for Warsteiner products”, the company said.