GERMANY: Warsteiner lines up brewer purchase
Warsteiner Brauerei Haus Cramer has acquired rival German brewer Herforder Brauerei.
The transaction, for an undisclosed sum, was announced yesterday (11 June) and will take effect from 1 July.
The Westphalia-based brewer, which will now be integrated into the Warsteiner group, was founded 130 years ago. The brewer has an annual production capacity in the region of 500,000 hectolitres, with an annual turnover of EUR50m (US$66.6m).
"The integration of the Herforder brewery continues the growth strategy for Warsteiner," said Warsteiner CEO Albert Cramer. "The acquisition marks our entry into the German premium beer market.
Warsteiner has also vowed to keep the Herforder Pils brand.
Sectors: Beer & cider
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