EUROPE: Warsteiner Group renews golf tie-up

By Andy Morton | 12 March 2013

Warsteiner is in its second year of sponsorship

Warsteiner Group has extended its sponsorship deal with the PGA European Tour to a second year.

The German brewer's flagship beer will be the headline sponsor at the BMW PGA Championship in Wentworth, UK, and the KLM Open in the Netherlands, the group said yesterday (11 March). On-pack promotions launched last week give UK consumers the chance to win a trip to the Wentworth event, due to be held in May, Warsteiner said.

“Warsteiner will have a high-profile presence at the BMW PGA Championship, which is the perfect platform for us to highlight our rich German heritage and show the quality of our beers to our key consumer audience,” Gordon Dow, Warsteiner area manager for the UK & Ireland, said.

Financial details of the deal were not disclosed.

Last year Warsteiner hooked up with The PGA European Tour to become its official beer supplier.

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This report covers 58 markets and comprises a series of tables covering taxation base, historical excise rates, legal controls and a calculation of the total taxation burden on beer.

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