RUSSIA: Warsteiner drops Efes for Baltika in Russia
Warsteiner has a new Russian partner, in Carlsberg's Baltika Breweries
The privately-owned German brewer said earlier today (26 February) that it has signed a “long-term” agreement that will see Baltika take over the licensed brewing and distribution of the Warsteiner brand throughout Russia. Warsteiner's previous partnership with Efes Group had been in place for ten years and has expired.
“We are confident that, with our new partner, we will be able to seamlessly build on our success of the previous years,” a company spokesperson told just-drinks today.
Maxim Lazarenko, Baltika's VP of marketing, added: “We look forward to developing Warsteiner and complementing Baltika’s portfolio with a quality premium German brand.”
Warsteiner will also look to expand its namesake brand's presence into other markets in Eastern Europe.
In its full-year results, released last week, Carlsberg, which is the market leader in Russia, flagged an overall drop in the country's beer market in 2013 of around 8%. The brewer highlighted "particularly strong performances in the super-premium and mainstream segments", however.
Beer - BRIC (Brazil, Russia, India, China) Industry Guide
The BRIC Beer industry profile provides top-line qualitative and quantitative summary information including: market share, retail market size (value and volume 2007-11, and forecast to 2016). The prof...read more
Synopsis Canadean's "OAO Baltika Breweries: Consumer Packaged Goods - Company Profile & SWOT Report" contains in depth information and data about the company and its operations. The profile contains a...
Carlsberg A/S - Strategy and SWOT Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings ...
Synopsis Canadean's "Carlsberg Brewery Malaysia Berhad : Consumer Packaged Goods - Company Profile, SWOT & Financial Report" contains in depth information and data about the company and its operations...
Carlsberg AS (CARL B) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by Globa...
- Comment - Another One Bites Bacardi's Dust
- The End of the Road for International Beer Brands?
- just The Preview - Pernod Ricard's Q4 & FY
- Comment - Hybrid Spirits: Innovation or Laziness?
- Brown-Forman's Q1 Performance by Region, Brand
- Mast-Jägermeister targets UK off-trade boost
- Pernod bemoans tough FY as sales, profits drop
- Bacardi announces CFO switch
- SABMiller exec to become CFO at Beam Suntory
- Brown-Forman unveils Jack Daniel's UK push