Walsh Whiskey teams with Altia to make Latitude Irish whiskey
Altia will use whiskey from Walsh Distillery to create an Irish version of its Latitude brand
Ireland's Walsh Whiskey Distillery has signed a deal with Altia to make an Irish version of the Nordic company's blended Scotch whisky brand, Latitude.
The agreement, announced earlier today, includes the supply of malt and grain whiskey as well as maturation and storeage. It is the first partnership to be secured since the Walsh distillery began production last month.
Altia already distributes Walsh's The Irishman and Writers Tears brands across the Nordic markets. A spokesperson for Altia told just-drinks that the Latitude brand would be extended from its current Scotch expression to include an Irish version.
"We strongly believe in the growth of the whisky segment, particularly Irish whiskey, which is extremely popular in our Nordic markets," said Altia CEO Pekka Tennilä. "Demand for Irish whiskey currently exceeds available supply. This deal guarantees a high-quality, hand-made and triple distilled malt and grain whiskey to Altia, so we are very pleased to make this agreement with Walsh Whiskey Distillery."
Walsh Whiskey founder Bernard Walsh said the company would allocate 15% of its output to a "small number of selected international partners".
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