Walsh Whiskey Distillery produces The Irishman Irish whiskey brand

Walsh Whiskey Distillery produces The Irishman Irish whiskey brand

Walsh Whiskey Distillery has consolidated its sales and distribution footprint in Scandinavia, securing a deal with Interbrands Nordic in the region.

The partnership, announced earlier today (10 March), sees Interbrands begin handling the Walsh Whiskey portfolio with immediate effect. Interbrands will represent the company in Sweden, Norway, Denmark and in Scandinavian Travel Retail.

When contacted by just-drinks, a spokesman for Walsh Whiskey said that the pan-Nordic distributor replaces Stellan Kramer in Sweden, Mostue Group in Norway and Lago Imports in Denmark.

“Having our brand portfolio under one roof across three neighbouring territories is strategically very important,” said Bernard Walsh, CEO of Walsh Whiskey. “It allows us to build a co-ordinated approach and route-to-market for our brands and subsequently provide a much more cost effective distribution network.”

Interbrands already represents Russian Standard, Patron and Angostura in the region.

Late last year, Italy's Illva Saronno acquired a 50% stake in Walsh Whiskey. The purchase was backed by a pledge to build a new distillery for the firm.

Expert analysis

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