UK: Research - UK energy drinks: V's market will grow, but so will the competition
Frucor Beverages is still having trouble in the UK. It has spent heavily on its V energy drink but is making a small net loss. Frucor now expects the UK V business to become profitable during the second half of the 2002 financial year. The market is expected to continue growing strongly in the UK, at 3.3% per year volume growth between 2001 and 2005. Yet, despite this growth there is strong competition in the market, which will continue to give Frucor problems.
UK energy and sports drink consumption (lLiters million), 2001-05
Source: Datamonitor, 2001: "Drinks On-the-Go 2001"
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