SWEDEN: V&S enters Norwegian market with JV

By Chris Brook-Carter | 30 October 2001

Vin & Sprit, the Swedish drinks company, has acquired a 50% stake in the Norwegian importer Amundsen AS, through a joint venture that will see the Norwegian operation market and distribute all V&S products in the country. The Norwegian company, which will keep its name, already handles V&S's Danish portfolio, Danish Distillers. The deal will see Amundsen's turnover almost double and a number of new staff will be recruited to handle the increased size of the business.

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Vin & Sprit, the Swedish drinks company, has acquired a 50% stake in the Norwegian importer Amundsen AS, through a joint venture that will see the Norwegian operation market and distribute all V&S products in the country. The Norwegian company, which will keep its name, already handles V&S's Danish portfolio, Danish Distillers. The deal will see Amundsen's turnover almost double and a number of new staff will be recruited to handle the increased size of the business.

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