The Reims-based group is set to expand the footprint for its rose wine from the deal

The Reims-based group is set to expand the footprint for its rose wine from the deal

Champagne house Vranken-Pommery is set to step up the distribution of its rosé wines globally after signing a joint-venture agreement with fellow French wine group Castel. 

The JV will be called Listel SA, with the two partners each holding 50% of the capital. The tie-up is subject to regulatory approval.

Vranken-Pommery will provide Castel "with the supplies needed in terms of both quality and quantity to apply the strategy aimed at conquering international markets," a joint statement said today (18 November).

"In return, Castel will grant Vranken-Pommery access to its distribution networks, in particular on the high-potential markets of China, Russia and Africa."

The transaction will also provide scope for Vranken's  Listel-Gris de Camargue and Billette-Rosé de Provence wines, already leaders in France, to reach new markets, with a sales target of around 40 million bottles annually, it adds.

"By combining resources with Castel in this way, Vranken-Pommery will reinforce its undertaking to develop Camargue rosé wines and distribute them worldwide," the statement said.