Champagne producer Vranken-Pommery Monopole has set up a subsidiary in Japan.

The subsidiary began trading in July and is run from Tokyo with a small team of both French and Japanese staff. The subsidiary will handle sales and marketing activities for all of Vranken-Pommery's brands in Japan with the exception of Pommery, the company having retained its existing importer.

"The subsidiary will be the focus of our development in Japan giving us a direct presence in a market where we see strong growth potential," company secretary Paul Bamberger told just-drinks today (17 September).

"Vranken-Pommery currently sells around 500,000 bottles of Champagne a year in Japan and our objective is to double this volume over the next three to four years," he added.