FRANCE: Vranken-Pommery Monopole sets up Japanese subsidiary
Champagne producer Vranken-Pommery Monopole has set up a subsidiary in Japan.
The subsidiary began trading in July and is run from Tokyo with a small team of both French and Japanese staff. The subsidiary will handle sales and marketing activities for all of Vranken-Pommery's brands in Japan with the exception of Pommery, the company having retained its existing importer.
"The subsidiary will be the focus of our development in Japan giving us a direct presence in a market where we see strong growth potential," company secretary Paul Bamberger told just-drinks today (17 September).
"Vranken-Pommery currently sells around 500,000 bottles of Champagne a year in Japan and our objective is to double this volume over the next three to four years," he added.
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