• Domaines Listel deal boosts net sales
  • Champagne sales rebound
  • Group predicts further rises in 2011
Vranken-Pommery Monopole upbeat on 2011 prospects

Vranken-Pommery Monopole upbeat on 2011 prospects

Vranken-Pommery Monopole has said it is heading into 2011 in confident mood after seeing Champagne sales rebound in 2010.

Net sales for the 12 months to the end of December surged by 35% on the previous year, to EUR364.4m (US$497.5m), Vranken-Pommery said yesterday (24 January). Sales were inflated by the acquisition of French wine group Domaines Listel at the end of 2009, but the group's Champagne sales also rebounded to 2008 levels.

Excluding a one-off gain of EUR22.3m related to unspecified "inter-Champagne transactions", Vranken-Pommery's Champagne sales increased by 6% for the year, to EUR286.8m. Net sales were EUR285.8m in 2008.

Vranken-Pommery hailed the "recovery of our activities" following a tough 2009 for the Champagne industry. "The volumes recorded by the group in 2010 are higher than the level attained in 2008," the group said.

Group president Paul-Francois Vranken predicted that the company "will continue to see growth in sales of its leading brands and premium labels" in 2011.

Exports drove the increase in sales in 2010 and exceeded domestic Champagne sales for the first time. European countries, particularly the UK, Germany and Italy, showed the strongest demand, said the group, which owns the Heidsieck & C Monopole and Pommery brands.

Despite the one-time boost from adding Domaines Listel to group sales in 2010, Vranken-Pommery's wine business actually suffered a 4.6% drop in sales for the year, to EUR55.3m.