Click through to view Vok Beverages Rebellion Bay Spiced Rum

Click through to view Vok Beverages' Rebellion Bay Spiced Rum

View 1 related image

Vok Beverages' Rebellion Bay Spiced Rum

Category - Spirits, rum, spiced, 37.5% abv

Available - From this month

Location - Australia, nation-wide

Price - RRP of AUD39.99 (US$42.90) per 70cl bottle

Distribution - Vok Beverages

Vok Beverages has launched a full-strength spiced rum. Produced in Trinidad and aged for two years, Rebellion Bay Spiced Rum will be available in a 70cl bottle with an abv of 37.5%.

There will also be two RTD formats, both mixed with cola. The RTDs will be available in two different abv strengths; 4.8% and 6.5%.

Vok will support the launch with point-of sale, a national tasting programme and a digital media campaign, which began last week. Above-the-line marketing is scheduled to break in the second half of this year.

Both will come in four-packs of 37.5cl cans, with the 6.5% variant costing AUD$21.99, and the 4.8% version retailing at AUD17.99.