UK: Vodka Source takes to Ibiza club scene
Vodka Source has linked up with one of Ibiza's club attractions for a season of promotional activity to generate sampling among its key audience of young adults. Interbrew UK's premium packaged spirit brand will be promoted on a regular basis to clubbers visiting Godskitchen and branding will be featured on all promotional material for the venue - reinforcing the Vodka Source link.
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