UK: Vodka Source brings back Scandinavian duo
By Sarah Diston | 24 April 2001
Interbrew UK has bought back Tina and Ingrid for a new national advertising campaign for Vodka Source. Under the new tagline, "Vodka Source Welcomes you to Sweden', the campaign hopes to target drinkers aged 18-24. The Scandinavian duo will return to Channel 4 after its target audience rated it the joint top PPS brand in terms of the quality of its advertising.
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Interbrew UK has bought back Tina and Ingrid for a new national advertising campaign for Vodka Source. Under the new tagline, "Vodka Source Welcomes you to Sweden', the campaign hopes to target drinkers aged 18-24. The Scandinavian duo will return to Channel 4 after its target audience rated it the joint top PPS brand in terms of the quality of its advertising.
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