UK: Vodka Gets Fruity
The latest launches featured on Datamonitor's Worldwide Innovations Network illustrate that there is something of a revolution going on in the vodka industry. Flavored vodkas are increasing their presence in the marketplace, from countries not traditionally associated with vodka production.Absolut is one company at the forefront of this trend. The Swedish distiller, which has previously launched fruit flavors like lemon and blackcurrant, has introduced Absolut Mandrin across Europe and in the US this year. Not to be outdone by its Scandinavian rivals, Finlandia has this year been launched in a lime variant in the US, joining existing cranberry and pineapple varieties.Smirnoff is another recognized brand with fruit-flavored offerings. In August Smirnoff Orange was introduced in the US, with raspberry and vanilla varieties planned for Spring 2001. In the UK, Stolichnaya Ohranj (orange), Vanil (vanilla) and Razberi (raspberry) have been available since June.The Reformed Spirits Company is behind the UK launch of Pölstar from Iceland; lemon, cranberry, pepper and cucumber constitute the range. Another company spicing up the vodka market in Canada is KR Estate Distillery with its Inferno Pepper Pot vodka, while Moscow Cristall Distillery added a pepper variety to its Signature Series in Russia.To see further details of these launches, including chili vodka from Kirishky and Dirty Olive Vodka from Bartolomeh, visit the Worldwide Innovations Network at
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Chile's winemakers caught out by Brexit "disease"
- Interview - Pernod Ricard's luxury director
- What's coming up in wine in 2017? - Comment
- The just-drinks Analyst - 2017 forecasts
- What's coming up in beer in 2017? - Comment
- Diageo Australia names new commercial head
- Suntory sends staff to fat camp - report
- "Beer and weed are complements" - analyst
- Pernod Ricard's Absolut Lime - NPD
- Irish whisky exports forecast to double by 2020
- Global vodka insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global Cognac insights - market forecasts, product innovation and consumer trends
- Global gin insights - market forecasts, product innovation and consumer trends
- Darker Than Before: Global Prospects for Brown Spirits