UK: Vittel to launch fruit-flavoured water
Vittel is launching a new range of sugar free water drinks in time for summer.
Available in 50cl and 1.5l bottles, the new water drinks, in both lemon and raspberry flavours, will be available nationwide in June.
To support the national launch, Vittel is running a national television advertising campaign as well as other marketing initiatives. The television campaign will air throughout June, July and August. The French company is also implementing a sampling campaign in May and June at key retailers across the country.
In a statement today (22 April), Alice Costes, senior brand manager at Nestlé Waters UK, said: "Vittel recognises that while the message of keeping hydrated is getting through to consumers, water isn't always the most interesting thirst-quencher.
"Though the market currently offers a number of water drinks, many of these negate water's healthy properties by having a high sugar content. Vittel's new flavours combine the need for health and hydration, with a pleasurable, fruity taste."
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