Vitae launch first in ECS/Racke partnership
Vitae, the Sangiovese wine brand from German beverage producer Racke, is to be launched in the UK by Edward Cavendish & Sons (ECS). The roll out will be the first in the recently announced partnership between ECS and Racke in the UK market.
ECS and Racke joined forces last month to distribute a number of Racke brands and initiatives on the UK market over the next 12 months. Vitae is the first non New World brand to join the ECS portfolio and represents a new strategy to focus on brands irrespective of their origin.
Vitae is made from 100% Sangiovese and is a medium-bodied wine and will retail around £5.99.
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