Vita Coco has launched a Europe-wide marketing campaign

Vita Coco has launched a Europe-wide marketing campaign

US-based coconut water firm Vita Coco has launched a Europe-wide marketing campaign as part of a GBP2m (US£3.16m) push.

"Stupidly Simple" will roll out across 11 cities in Europe and runs until to August 2015. The programme includes digital, social, out-of-home and retail activation.

Giles Brook, CEO of Vita Coco EMEA said: ‘We are all being bombarded by so many confusing messages about food and drink. We want to keep things simple, remind everyone what Vita Coco is all about - natural hydration, no messing around... just like sticking a straw into a green coconut..."