Now Coca-Cola merchandise and collectibles are just a mouse click away at www.coca-colastore.com.

The online Coca-Cola store, which will celebrate its grand-opening celebration July 17 through October 17, 2000, is easy to use and features a wide variety of Coca-Cola merchandise including:

  • The Coca-Cola Barbie®

  • Limited edition prints that are signed and numbered by the artists

  • Neon Coca-Cola signs

  • T-shirts, hats and posters

With Coca-Cola enthusiasts and collectors in mind, the site also will sell other limited edition collectibles.

The site takes visitors on a stroll down "Coca-Cola Avenue" through its specialized window-shopping format, which allows visitors to view merchandise in a familiar setting. For game enthusiasts, the site features Coke-related games and trivia, and a gift ideas section highlights a variety of great gifts.

As part of the grand-opening celebration, Coca-Cola will award a five-year supply of Coca-Cola products (up to 520 12-packs of 12 oz. cans) to one customer or site visitor who registers as a Coca-Cola online store member by October 17, 2000. Also:

* The site will offer free ground shipping for all merchandise purchased between July 17 and August 17, 2000;
* Each week this year, online store visitors who register one of the top five scores for each of the Web site's interactive games will win a limited edition T-shirt.

The Web site was developed and will be operated by Innotrac (Nasdaq: INOC), an Atlanta-based company that specializes in product distribution and customer relationship management for catalog and online retailers. Innotrac Corporation is the exclusive e-commerce partner for Coca-Cola brand merchandise for North America. In addition to designing and developing the store, Innotrac will manage all aspects of order processing, fulfillment, and customer care.