PROWEIN: Visitor numbers jump on Asian increase
ProWein ran from 22-25 March
Visitor numbers to ProWein 2014 climbed by 7% this year as the wine trade show attracted twice as many people from Hong Kong and China as the previous year.
About 48,000 people attended the Düsseldorf event compared to 45,000 last year, organisers said today (26 March). The surge in Hong Kong and Chinese visitors was attributed to the launch of Shanghai ProWein last year.
“We are already seeing the successful synergy effects of ProWein China,” said Hans Werner Reinhard, deputy MD at Messe Düsseldorf.
Exhibitor numbers were also up slightly, from 4,783 last year to 4,830.
This year's event, which ran from Sunday to Tuesday, was its 20th anniversary. Reinhard said the anniversary edition “added one more chapter to ProWein’s success story”.
Constellation Brands' head winemaker told just-drinks at ProWein this week that wine yields in California could be down by 10% this year because of the state's drought.
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