SINGAPORE: Virgin Drinks signs $20m deal in Asia
Virgin Drinks has signed a SG$20m deal (US$11m) with one of Asia's largest drink manufacturers, Yeo Hiap Seng in a bid to expand into Singapore and Malaysia. Virgin Drinks, which is already available in Japan, Taiwan and Bangladesh said the new deal will expose the company to a potential 30m more households.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Coca-Cola pressure builds as bid rumours swirl
- Comment - Diageo Making the Best of a Bad Job?
- Gin: Plymouth's from Plymouth, London's from...?
- Comment - IPO Launch a Tonic for Fever-Tree
- How Modern Marketing Compounds My Twitter Shame
- NPD - Moët Hennessy’s Glenmorangie Dornoch
- Pernod blames rule changes for Plymouth GI drop
- William Grant unveils bespoke Glenfiddich website
- China to axe duty on Australian wine
- Treasury Wine Estates pulls out of LWF 2015
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- The IWSR Global Trends Report 2014
- Global Beer Opportunities: Beyond Standard Lager
- Global Cognac insights - market forecasts, product innovation and consumer trends research