UK: Viral marketing campaign pays off for Laphroaig

By Sarah Diston | 29 January 2001

Following the success of its pre-Christmas viral marketing campaign, the UK's Islay Malt brand Laphroaig is now developing e-cards to support Easter and Father's Day. Distributed to 7000 UK members of Friends of Laphroaig, the company's pre-Christmas campaign consisted of four different e-Christmas cards.

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Following the success of its pre-Christmas viral marketing campaign, the UK's Islay Malt brand Laphroaig is now developing e-cards to support Easter and Father's Day. Distributed to 7000 UK members of Friends of Laphroaig, the company's pre-Christmas campaign consisted of four different e-Christmas cards.

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