The domain name has been sold.

The website address was sold late last month by Vance Petrunoff, a Bulgarian wine importer based in the US, to a Pennsylvania web developer for US$45,000.

Following last year's Supreme Court ruling, allowing direct wine shipping, sales of wine-related domain name sales have offered rich pickings to their owners - sold for US$20,000, went for US$21,255, while was sold for US$19,500.

"It will be a great starting point for winery direct wine shopping for consumers," said Petrunoff, who also is looking to sell,,,, and