ITALY: Vinicola Zonin targets US with Prosecco formats

By just-drinks.com editorial team | 27 May 2009

Italian wine company Casa Vinicola Zonin has launched a new Prosecco in the US.

Zonin is launching Zonin Prosecco in 750ml (SRP US$14.99), 187ml (SRP $3.99) and 1.5-litre (SRP $26.99) formats supported by a sales and marketing campaign for both the on- and off-trade, the company said today (27 May).

"Now is the perfect time to enjoy Prosecco, as it is an everyday indulgence that anyone can still afford", said Francesco Zonin, vice president of Casa Vinicola Zonin. "We are proud to be introducing a new Prosecco to the market which will offer people a great sparkling wine for an affordable price."

The sales and marketing campaign includes materials aimed at both the trade and the consumer and offers a free cookbook for consumers visiting its website, www.zoninprosecco.com, and registering their address.

To date, the company claimed that Zonin holds the top spot in the Nielsen ratings for the Prosecco category in Florida.

Sectors: Wine