Vinexpo is upping its focus on Asia

Vinexpo is upping its focus on Asia

Vinexpo is extending its activities in Asia with the launch of two new events. 

The wine and spirits trade show organiser, whose core event is taking place in Bordeaux this week, is set to host shows in Beijing and Tokyo next year, it announced yesterday (18 June). Vinexpo in Beijing, which will be held on 2 and 3 June, 2014, is described as an “extension” of the existing Vinexpo Asia-Pacific.

Around 200 exhibitors are expected, with 3,000 to 4,000 wine and spirit professionals from Beijing and north China being targeted. 

“We have received a large number of requests to set up Vinexpo in (mainland) China,” said Xavier de Eizaguirre, the organiser’s chairman.

Meanwhile, the Tokyo event will take place from 1 to 2 November. The show will have a “special emphasis” on the on-trade. Up to 400 exhibitors and around 3,000 visitors are expected.

Vinexpo’s main show in the region, Asia-Pacific, which takes place in Hong Kong from 27-29 May, is also being extended. The exhibition space is increasing by half to cover 15,000 sq metres. 

Last year’s Vinexpo Asia-Pacific saw 1,050 exhibitors from 28 countries.

China is now the fifth largest wine consuming country in the world.