Click here to view Jackson-Triggs new VQA labels

Click here to view Jackson-Triggs' new VQA labels

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Constellation Brands-owned Vincor Canada has rebranded its Jackson-Triggs VQA brand, the company said yesterday (5 July).

The new bottle labels, produced by San Francisco's HKA Design, complete an overhaul of Jackson-Triggs labels and include Jackson-Triggs Reserve, Grand Reserve, SunRock, Delaine, Icewine and Entourage Sparkling. “Despite a unified brand appeal, we crafted the design keeping in mind a clearly differentiated aesthetic to help each wine compete in its own tier,” said HKA creative director Lynn Keller.

Constellation Brands bought Vincor Canada in April 2006 after a long-running chase.