US: Vin & Sprit readies Cruzan Guava for US

By | 22 May 2008

Vin & Sprit has unveiled an addition to its Cruzan flavoured rum portfolio in the US.

The Swedish company, which is in the process of being acquired by Pernod Ricard, said yesterday (21 May) that Cruzan Guava is now available across the country in 750ml bottles. The flavour addition is the ninth extension within V&S's Cruzan stable.

"Continuing our tradition of creating hand-crafted premium rums, Cruzan is always at the forefront of developing products that satisfy consumers' tastes and capitalise on forward-looking trends in the category," said Peter Wijk, brand director for Cruzan.

The 27.5% abv rum will be available at a suggested retail price of US$11.99 per bottle, and joins flavours including coconut, banana and vanilla in the Cruzan flavoured rum portfolio.

Sectors: Spirits

Companies: Pernod, Ricard

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