A French winemaker who named his latest vintage "Vin de Merde", or "Shit Wine", has sold almost his entire production in what is seen as a triumph over severe advertising restrictions.
 
Asked why he named his wine "Vin de Merde", Jean-Marc Speziale, from the Languedoc region of France, said the area needed the attention.
 
"This draws attention to the fact that we make very good wines," he told just-drinks yesterday (23 September), adding his 5,000 bottles were almost gone after the nationwide publicity they garnered.
 
The bottles labels are decorated with a fly on the corner of the label, and a tagline underneath the name reads: "The worst hides the best."
 
Speziale's success comes at a time when the internet remains an illegal medium for alcoholic drinks publicity.
 
The wines, a red and a rosé, retail at EUR39 for a case of six bottles.