UK: Vimto promote cycle safety campaign

By Sarah Diston | 1 August 2001

Vimto Soft Drinks has launched a new campaign aimed at reducing the number of children injured as a result of cycling accidents on UK roads. In partnership with councils throughout the UK, Vimto is embarking on a national programme, an initiative supported by The Royal Society for the Prevention of Accidents, to provide councils with much needed support to get the safety message across.

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Vimto Soft Drinks has launched a new campaign aimed at reducing the number of children injured as a result of cycling accidents on UK roads. In partnership with councils throughout the UK, Vimto is embarking on a national programme, an initiative supported by The Royal Society for the Prevention of Accidents, to provide councils with much needed support to get the safety message across.

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