USA: Villa Mt. Eden Winery's New Website Offers Wired Wine Enthusiasts Entertaining Glimpse at Napa Valley Winemaking
Using the latest web technology, the www.villamteden.com site guides visitors on an entertaining, interactive and highly visual exploration of its picturesque winery and premier California vineyards, as well as introductions to winery staff and the stellar lineup of wines they make.
''Our goal was to give people an insider's view of Villa Mt. Eden through an interactive, on-line experience,'' said brand manager Steve Lorenz. ''It was also important to us that people's exploration of the winery be fun, easy, visual and different from anything they've seen on wine sites before.''
A graphic of a wineglass filled with ruby red wine swirling around the sides of the glass is the first hint of the unique, interactive experience to come. The innovative site uses Flash technology to incorporate audio, rich graphics and moving images and text. Content woven throughout the site is educational, conversational and relaxed and features vineyards, wine tasting notes, acclaim, winery news, wine club information and touring details.
''Winemaking'' offers an overview of Villa Mt. Eden's winery, staff and vineyards. Through candid photographs and quick bits of information, visitors can meet the people behind the wine, including winemaker Mike McGrath, viticulturist Rick Aldine, guest services manager Anne Salazar and even Sebastian the cat, the self-appointed welcoming committee to the gift shop. Color photos allow people to check out different locations in the winery, from the herb garden off the patio to the barrel room where winery guests get the special opportunity to taste differences in grapes grown in vineyards throughout California.
Villa Mt. Eden's tradition of sourcing the best grapes from the best vineyards in California is illustrated in the ''vineyards'' section. The winery resides in Napa, but Villa Mt. Eden goes beyond the Valley floor for grapes best suited for each varietal. The vineyard tour begins with a map of California depicting the North and Central Coast regions where the winery sources its grapes. Select a specific vineyard site to learn about ''terrior,'' the unique attributes that make the site special. A flashing dot on the map indicates the winery's own vineyards -- ''Tall Trees Vineyards'' in Yountville, ''Distant Bay'' in Monterey and its newest vineyards in Paso Robles. Aerial photographs offer a unique bird's-eye-view of these sites.
Wine lovers who simply want to know more about their favorite wine can go straight to the white and red wine sections for a description of Villa Mt. Eden's three styles of wine - Coastal, Grand Reserve and Signature Series. Choose a specific varietal and up pops a photo of the bottle, the winemaker's notes and accolades the wine has received. Serious wine connoisseurs seeking more information can print out a detailed product page.
''About us'' features current winery news, acclaim highlights, vintage reports and new release updates. Here, visitors can also find out how to join the Grand Reserve Wine Club, obtain driving directions to the winery and how to contact the winery with any burning questions.
Villa Mt. Eden enlisted the help of Seattle-based design firm Werkhaus to design the site. Werkhaus is a full-service creative firm that differentiates brands through compelling design experiences in print and interactive media.
Located on the scenic Silverado Trail, Villa Mt. Eden has been creating distinctive wines in the heart of Napa Valley since 1881. As Napa Valley's 11th bonded winery, Villa Mt. Eden is one of Napa Valley's oldest producers of premium wines. Winemaker Mike McGrath and enology director Jed Steele craft premium Chardonnay, Cabernet Sauvignon, Pinot Noir, Zinfandel, Syrah and other classic varietals for Villa Mt. Eden's Grand Reserve, Signature Series and Coastal wines.
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